Soft Freight Logic: Revolutionizing the SCM Domain

CIO Vendor In today's modern era, technological advancement and digital transformation are at the forefront of every business, new or old. In keeping with this change, inept IT teams within the logistics and supply chain sector are automating the supply chain, albeit struggling and moving at a slower pace. Now, with the Covid-19 outbreak, the automation and digitization of supply chains desperately need to move at an even faster pace. It needs to be executed on priority so as to continue to maintain market relevancy, boost production and ensure supply chain continuity. However, the deployment of effective supply chain management, a multi-faceted process, is more of a concept sans fruition than reality for most logistics experts today. Finding the right partner and technology to work with can prove to be quite an arduous task.

Soft Freight Logic, headquartered in Dubai, with a workforce of highly skilled experts, specializes in supply chain and logistics. "Our professional experts are the main driver of our sales. Relying on skilled team members who possess great knowledge of the industry enables creating solutions and providing comprehensive services. So, all our customers are satisfied with the provided service," elucidates Raja Ratandeep, Co-Founder, Soft Freight Logic.

The company offers a broad range of services which include SCM solutions, mainly Cargo
Wise consultancy and enhancements. In addition, SFL provides software development services like mobile & web apps, optical character recognition, and digital marketing solutions. Making this a perfect combination of solutions and services extended by the company is its support team dedicated to working closely with customers and detecting any problems encountered. "Our responsive and collaborative team always goes the extra mile to make sure every part of the customers' experience is seamless," adds Raja.

Better Global Reach
The company commenced its journey almost a decade ago with humble beginnings. Now, SFL has globally expanded its reach with offices in 10 countries including India, US, Brazil, UAE, South Africa, New Zealand, Sri Lanka, Chile, Panama, UK, and Europe. "SFL does not only operate in the countries where it is located. Instead, it has serviced customers from over 42 countries around the world," informs Raja. He goes on to tell us how in the next five years he aims to increase the company's global footprint.


Our responsive and collaborative team always goes the extra mile to make sure every part of the customers' experience is seamless


Over the years, SFL has worked with a myriad of well-renowned clientele. In fact, the number of customers SFL has provided its services to have nearly doubled from the 2019 to 2020. Growing in leaps and bounds, SFL that once had an employee strength of five in 2017, now prides itself on having over 70 experts in 2020 under its wing. Raja signs-off, "We are moving forward to achieve our mission of constantly challenging the status quo. Thus, innovate solutions and create opportunities for ourselves and every partner we work with".