Jazeera Airways operates as Kuwait's leading low-cost carrier and Middle Eastern first privately owned airline while working with Tata Consultancy Services to transform its digital operations. The airline Jazeera began operations in April 2004 and now carries more than 5 million passengers to its 60+ destination network spanning Europe and Central and South Asia and the Middle East. As the airline celebrates twenty years in operation it plans to transform its digital infrastructure to achieve scalability and personalized services and revenue growth.

TCS as the leading global IT services organization will lead this transformation by utilizing its aircraft engineering experience together with its built-in AI solutions. K Krithivasan, Chief Executive Officer and Managing Director, TCS, said, "By combining our expertise in aviation with our capabilities in AI, engineering practices, and AI-native solutions, TCS will enable the development of intelligent, intuitive, and scalable digital channels for the airlines." Through this partnership TCS strengthens its status as a leading digital transformation provider in the Middle East and Africa region where it has maintained operations for more than three decades.

The initiative provides customers with a bundle of integrated digital applications consisting of updated websites and mobile applications along with an AI-driven chatbot. The solution comprises several essential elements such as an ancillary platform based on retail data, an intelligent upsell system, ‘Customer 360° Insights Hub’ personalization features, and generative AI digital assistance. The implementation of a unified payment gateway that supports multiple currencies together with a promotional engine will drive direct booking success and the group booking platform will handle complex reservations effectively.

Barathan Pasupathi, Chief Executive Officer, Jazeera Airways, said, "Together, we are building a future-ready platform that aligns with our growth aspirations, customer-centric strategy, and commitment to operational excellence." Tata Consultancy Services delivers seamless passenger interactions through their end-to-end process which includes user experience design and agile development alongside ongoing enhancements. The company received Top Employer status in UAE, Saudi Arabia and South Africa for eight consecutive years while preparing to enhance Jazeera Airways’ digital platform to achieve operational excellence and customer satisfaction in the competitive aviation market.