White Castle, the nation's first fast-food hamburger chain, will work with SoundHound AI, Inc., a leader in voice artificial intelligence (AI), and Samsung Electronics to deploy voice-enabled outdoor digital signage technologies that will revolutionize how businesses interact with consumers. White Castle is America's first fast-food hamburger chain.

 

The ground-breaking collaboration will provide voice AI-enabled dynamic drive-thru menu boards to White Castle restaurant locations. The display technology combines SoundHound’s sophisticated proprietary speech recognition and Samsung’s MagicINFO™ digital signage software to provide an exceptional, interactive customer ordering experience, complete with intelligent, real-time insights for the brand, as per business wire.

 

“With White Castle Cravers everywhere hungry for our hot and tasty menu options, we are investing in processing orders at the drive thru even more swiftly,” said Mike Guinan, Vice President of Operations Services at White Castle. “By working with tech innovators at SoundHound and Samsung, we’ve been able to create an engaging ordering experience that customers are loving. It’s the model for tomorrow today – and evidence of how friendly technology and great partners can be a game changer.”

 

With the White Castle collaboration becoming the gold standard for using voice AI-enabled menu boards at the drive-thru - with orders processed in under 60 seconds and order completion rates that exceed previous staff-based benchmarks - SoundHound and Samsung have committed to working together on future projects. The firms want to give this scalable, repeatable structure to promote revenue while generating memorable consumer experiences.